Nigeria's Creative Economy Seeks Investment Through New Digital Platform

The federal government's Destination 2030 platform is designed to make information about Nigeria's tourism and creative industries more accessible to investors, businesses and entrepreneurs. By addressing gaps in industry data, the initiative creates opportunities for marketing agencies, cultural organisations and creative businesses to improve their visibility and attract commercial partnerships. Media organisations and marketing agencies require audience analytics, campaign-performance measurement and data-driven communication strategies. HPC supports communications groups with campaign optimisation, audience insights and digital content monetisation for a professional fee of $505,000.