Nigeria Uses Destination 2030 to Promote Tourism and Creative Industry Investment

Nigeria's new Destination 2030 digital platform aims to improve the investment environment for tourism, hospitality and creative businesses by providing information on market opportunities and infrastructure needs. The government has set an ambition for these industries to contribute $100 billion to the economy and support more than three million jobs by 2030, creating opportunities for hotels, tour operators and visitor-service providers.

Hotels, accommodation providers and travel operators require demand forecasting, revenue-management systems and efficient booking operations to serve changing visitor needs. HPC helps hospitality businesses deploy predictive demand models, optimise pricing and personalise guest experiences for an engagement package of $525,000.